Did you know that virtual tours can help with customer engagement and retention? It is a technology with many advantages that not everyone knows. In this blog post, we’ll explore how virtual tours can help businesses improve customer engagement and retention rates.

How Virtual Tours Help With Customer Engagement And Retention

What is a virtual tour?

360 Virtual tours allow potential clients/customers to see and interact within an immersive environment such as a showroom, school or tourist attraction. These walk-through tours make effective sales/marketing tools that can be embedded into your website. For example, a virtual tour can promote/provide education or even provide entertainment.

In addition, virtual tours are a great way to engage new customers and retain existing ones. They help customers learn about a product or service in a fun and interactive way, which can lead to them buying the product/service. Plus, virtual tours help customers feel like they are part of the experience just like they are there in person, even though it’s just virtual. This can lead to them becoming returning customers.

What are the Benefits of Virtual Tours?

Virtual tours are a great way to promote a company or product. They can be used to show potential customers around the company or product and help to engage and retain customers.

They can be used to generate interest in a product or company and can be used to show potential customers around a company or product and give them a better idea of what it is they are buying. 360 VR tours can also help customers remember a product or company and keep them interested in what it offers. Using a virtual tour, you can show potential customers what a product or company looks like. This can help engage and retain customers.

In addition, it can be a great way to show potential employees what a company or product looks like. They can also show potential customers what a company or product looks like. This can help with customer engagement and retention.

Virtual tours can show potential customers around a product or company. They can also be used to engage and retain customers. Potential customers can better understand what the product or company offers by providing a tour of the product or company. This can help them make a decision about whether they want to buy the product or company.

What is Customer Engagement?

Customer engagement is the ongoing process of keeping customers interested and engaged in their products, services or even the company itself (think companies such as Tesla or Apple). This can be achieved by providing helpful, informative/meaningful content, responding to customer questions quickly, and providing an all-around positive experience. Companies will improve their chances of retaining customers and increase sales by keeping them engaged. This can change a customer’s perception from a once-off buyer to a life-long customer.

How Virtual Tours help With Customer Engagement

Virtual tours are a great way to help engage customers and keep them engaged. They allow customers to explore a company’s facilities or products in an informative and entertaining way. This helps customers learn more about a company and its products and may lead to them making a purchase.

Virtual tours are a great way to engage customers with the product/service in a more interactive and engaging way. By using virtual tours, businesses can show potential and existing customers around their facilities, demonstrate how the product or service works, and even allow customers to try out the product or service themselves. This type of customer engagement can help keep customers interested in the product/service and may even lead to them returning to buy or use the product/service.

A virtual tour is an excellent way for businesses to engage with customers. They provide customers with a 360 view of the business, which helps them learn more about it. This can help increase customer retention and engagement.

360 tours help customers learn about the company and its history. By visiting different areas of the company, they can get a better understanding of what the company does and how it operates. This can help customers stay engaged with the company and make sure they are getting the most out of their experience.

A virtual tour can help customers find information about the company’s policies and procedures. This can help engage and retain customers. As a result, they feel more connected to the company and understand its operations better. Additionally, virtual tours can promote new products or services, as customers explore them in detail without having to leave the comfort of their own homes.

Increased Engagement Rates

According to a study by the marketing research firm Nielsen, customer engagement rates have increased by 50% over the past five years. The study also found that companies with virtual tours are more likely to have engagement rates above 70%. This is likely because they allow customers to see what a product or service looks like before they buy it.

With the ever-growing popularity of virtual tours, it seems that more and more businesses are turning to them as a way to engage and retain customers. While 360 tours can be used for a variety of purposes, such as marketing and customer service, they have particular benefits when it comes to engaging and retaining customers.

One of the main benefits of using a 360 tour is that they can help customers learn about a product or service in a unique and engaging way. This can be helpful for customers who are hesitant to try something new or who may not have time to visit a physical location.

Easier to Share Content

Virtual tours are a great way to share content with customers. By providing a 360-degree view of the business, organisation, or government facility, customers can better understand what they are purchasing or using. This can help to increase customer engagement and retention. In addition, they are easily shared on social media, email, and other channels, which can help promote the product or service and keep customers engaged.

More Engaging Content

360 virtual tours have been shown to be more engaging than traditional website content such as photos or videos. This is because, unlike other digital mediums, they allow users to explore a physical space in a more immersive way. This can help to foster a sense of ownership and engagement with the product or service. Additionally, they help to retain customers by providing a more personalised experience.

Case Study: Pink Caviar Events

As an event company, Pink Caviar found it was not easy to showcase their event setups using traditional media. So, they approached us to create a virtual tour portfolio to showcase their various event setups so they could increase their customer engagement and retention. This 360 VR-enabled tour is on their website, shared on social channels, and sent out as a link on EDM and a prospecting tool for potential new clients. In addition, they also use it with existing clients to showcase new ideas and possibilities.

Double-click on the 360 virtual tour to make it go fullscreen, or click here

What is Customer Retention?

Customer retention is the process of keeping customers who have already been acquired by a company and retaining those who are potential customers. Companies need to focus on retaining their customers, as this can lead to increased sales and revenue. In addition, by engaging with customers through high-end 360 tours, companies can help them understand their product or service in a new way and create a connection with the customer that can lead to future sales.

How Virtual Tours Help With Customer Retention

Virtual tours are a great way to engage and retain customers. They create a sense of ownership and engagement with the customer, which can help build trust and loyalty. According to a study by the Virtual Reality Augmented Reality Association (VR/AR), virtual tours can help with customer engagement and retention rates. The study found that customers who toured a business in VR were more likely to buy than those who viewed a static image of the business. Additionally, the study found that customers who toured a business in VR were more likely to return than those who viewed a static image of the business.

Imagery plays a significant role in customer engagement and retention. Virtual tours can help people form an opinion about it before they buy it by providing a visual representation of what a product or service is like. This is especially important for complex or difficult-to-understand products like cars. In addition, by showing people how the product works, a virtual tour can help them make an informed decision about whether or not to buy it.

In addition, 360 tours are a great way to help customers make a decision about whether or not to buy the product or service. They can provide a visual representation of the product or service, making it easier for customers to understand. Additionally, a virtual tour helps customers feel like they are actually in the product or service, which can help them make a decision more quickly.

Conclusion: Virtual Tours Are great for Customer Engagement And Retention

Virtual tours are an excellent way for customers to feel like they are part of the product or service. They help customers understand how the product or service works and can help keep customers engaged and loyal.

Are you looking for a new way to increase customer engagement and retention? Contact us on 02 9674 9090, schedule a consultation or fill out the form on this page to start a conversation on how a virtual tour can help. Happy to discuss and understand your needs to develop a custom solution to help increase customer engagement and retention

Do you think we left anything out on how a virtual tour can help with customer engagement and retention? Have you seen any 360 tours that help with customer engagement/retention? Join the discussion down below, let us know your thoughts and leave a comment :)

Dimitri Cassimatis( Founder )

Dimitri is the founder of Simply 360, which specialises in creating immersive, interactive and engaging 360 / VR virtual tours, AR integration and marketing consultancy. He has worked in the digital marketing industry for over 15 years and has a passion for creating virtual tours with a key focus in strategic implementation.