In the era of digital experiences, 360 virtual tours have become an invaluable tool for businesses to engage their target audience and promote their corporate events in an immersive and interactive manner. Whether you’re organising a product launch, conference, gala dinner or trade show, incorporating a 360 virtual tour can provide advantages you may have yet to consider. In this blog, we’ll explore the significant benefits of 360 virtual tours and how they can transform your corporate events and conferences into unforgettable experiences.
Benefits of 360 Virtual Tours for Corporate Events And Conferences
Enhanced Event Promotion
360 virtual tours have become popular for businesses to showcase their facilities and services to potential customers. One area where this technology has seen significant growth is in the events industry. Whether it’s a corporate conference or a trade show, event organisers use 360 virtual tours to enhance their event promotion efforts and provide attendees with a unique and engaging experience.
Showcase Event Spaces In An Engaging Way
Looking for an engaging way to showcase your event space? Traditional photos and floor plans can be boring and lack the ability to capture the true essence of your venue. This is where 360 virtual tours come in. With a 360 virtual tour, you can provide potential clients with an immersive experience of your event space from every angle, showcasing key features such as the layout, decor, and amenities in a way that is both engaging and informative. Impress your clients and stand out from the competition with a 360 virtual tour of your event space.
Provide A Sneak Peek Into The Event
360 virtual tours can be created before the event takes place, giving attendees a sneak peek into what they can expect to see and experience. This can generate excitement and anticipation for the event, as attendees can get a sense of the atmosphere and what they can look forward to. Additionally, event organisers can use virtual tours to promote the event on social media and other platforms, reaching a wider audience and generating more buzz.
Enhance Attendee Experience
360 virtual tours can create a more engaging and interactive experience for event attendees. By providing a virtual tour of the event space, attendees can plan their visit in advance and get a better sense of where everything is located. During the event, attendees can use the virtual tour to navigate the space and explore different event areas. This can make the event more enjoyable and memorable for attendees, leading to increased satisfaction and positive word-of-mouth.
Case Study: Pink Caviar Events
The team at Pink Caviar Events wanted a way to show their conferences and corporate events setups. While you can easily take a photo or a video of an event, they do not give a true feeling of what it was like at the event. A 360 virtual tour can do this and show the range of their services in one virtual tour. They have been actively using their virtual tours since 2019 to showcase the range and scope of their services to multiple clientele.
Double-click on the virtual tour for Pink Caviar Events to make it go fullscreen, or click here
Improved Event Planning and Logistics
360 virtual tours can significantly improve the planning and logistics of corporate events and enhance event promotion. By using virtual tours, event planners can obtain a detailed and immersive view of the event space, enabling better planning and execution.
Present Event Venues In A Captivating Manner
360 virtual tours, provide a fully immersive experience that allows viewers to explore the space from every angle. With a 360 virtual tour, event organisers can showcase all the key features of their event space, including the layout, decor, and amenities, in an engaging and informative way.
Streamline Event Planning And Coordination
Organising a corporate event or conference requires careful planning and coordination. A 360 virtual tour can help make the process smoother by allowing event planners to visualise the space and plan logistics in advance. For example, with a virtual tour, organisers can map out seating arrangements, plan the flow of foot traffic, and determine equipment placement and signage. This saves time and minimises the potential for errors or oversights.
Enhance Vendor And Sponsor Engagement
Corporate events and conferences often involve vendors and sponsors who play a critical role in the event’s success. A 360 virtual tour can engage these stakeholders by allowing them to visualise their booth or exhibit space in advance. This can help vendors and sponsors plan their setups more effectively, leading to a more engaging and visually appealing event overall.
Facilitate Remote Event Participation
In some cases, remote participation may be necessary for corporate events or conferences. A 360 virtual tour helps facilitate this by providing remote attendees with an immersive experience that allows them to explore the event space and engage with other attendees. This can help remote attendees feel more connected to the event, ultimately leading to a more successful and engaging overall event.
Case Study: Rydges Resort Hunter Valley
The Rydges Resort Hunter Valley team had a unique challenge that only 360 virtual tours could overcome. As they are 2 hours from Sydney, they wanted people to see their event spaces; however, for many people and companies to inspect a space, 2 hours each way can be challenging. Creating a comprehensive virtual tour where you can see and walk through the entire resort can give people the feeling that they are already onsite.
Plus, adding the various event spaces allows people to see and understand from their own home. In addition, by adding the Live Guided feature (like a Zoom meeting within the tour), one-on-one meetings were possible as their sales team and potential clients can walk around the virtual tour together.
Double-click on the virtual tour for Rydges Resort Hunter Valley to make it go fullscreen, or click here
Enhanced Attendee Experience
In addition to improving event promotion and planning, 360 virtual tours can significantly enhance the attendee experience. From providing an interactive and immersive preview of the event to offering real-time wayfinding assistance, there are several ways in which virtual tours can make a positive impact on the attendee experience. Let’s explore some of these benefits in more detail below.
Pre-Event Familiarization
360 virtual tours can provide attendees with a sense of familiarity with the event space before they even arrive. With a 360 virtual tour, attendees can explore the venue, navigate the space and plan their visit, giving them a better sense of what to expect and helping to reduce anxiety and stress on the day.
Increased Engagement
360 virtual tours can increase attendee engagement by providing a more interactive and immersive experience. Attendees can explore the space in a way that’s impossible with traditional photos or videos, and they can interact with specific features or elements of the space to learn more about the event and venue.
Better Accessibility
For attendees with disabilities or mobility issues, traditional events can be challenging to navigate. However, 360 virtual tours can help to provide a more accessible experience by allowing attendees to explore the space virtually from the comfort of their own home. This can help to make events more inclusive and accessible for all attendees, regardless of their individual needs.
Improved Post-Event Experience
After the event, 360 virtual tours can provide attendees with a lasting memory of the event space, helping them to recall specific features or highlights from the event. This can improve the overall post-event experience and encourage attendees to share their experiences with others and attend future events.
Post-Event Marketing Opportunities
360 virtual tours can also provide significant post-event marketing opportunities for corporate events. By creating a virtual tour of the event space, organisers can continue to promote the event even after it has ended. In addition, the virtual tour can be shared on social media platforms, event websites, and other marketing channels, allowing potential attendees to experience the corporate event space in a fully immersive way. This can generate buzz for future events and increase attendance rates for corporate events.
Additionally, virtual tours can be used to showcase sponsor booths and other key features of the corporate event, providing additional exposure for sponsors and potential opportunities for future partnerships in corporate events.
Extended Marketing Reach
360 virtual tours can be a valuable marketing tool even after the event has concluded. Organisers can share the tour on their website, social media, and email marketing campaigns to give potential attendees an inside look at the event experience. By doing so, event organisers can create excitement for future events and boost attendance rates.
Increase Sponsorship Opportunities
Incorporating 360 virtual tours into event marketing can also provide additional opportunities for sponsors. Sponsors can be featured in the virtual tour, offering a unique and engaging way to showcase their brand and products to potential customers. Additionally, sponsors can use the virtual tour to promote their presence at the event to their own audience, further increasing exposure for the event and sponsors.
Valuable Event Analytics
360 virtual tours also provide valuable data and analytics that can be used to improve future events. For example, organisations can gain insights into attendee preferences and behaviours by tracking user engagement and interaction with the virtual tour. This information can be used to make data-driven decisions on event planning, marketing, and sponsorships for future events.
Sustainable Event Solution
In addition to the marketing and logistical benefits, 360 virtual tours offer a sustainable alternative to traditional events. By reducing the need for attendees to travel and reducing waste associated with in-person events, virtual tours can help minimise the carbon footprint of events. This can be an important consideration for businesses and organisations committed to sustainable practices.
Conclusion: Virtual Tours Are Amazing For Corporate Events And Conferences
360 virtual tours are an excellent tool for enhancing corporate events and conferences. By providing a fully immersive and engaging experience, virtual tours can help event organisers showcase event spaces, improve event planning and logistics, enhance attendee experiences, and create post-event marketing opportunities.
Simply 360 has helped numerous corporate events and conferences achieve their goals through 360 virtual tours. Their extensive experience and expertise make them well-equipped to assist any organisation in leveraging this powerful technology to enhance their corporate events.
Are you a venue space, Hotel Resort, or organisation looking to create a high-end virtual tour to showcase your corporate event and conference spaces? Contact us on 02 9674 9090, schedule a consultation, or fill out the form on this page to start a conversation for your virtual tour. Happy to discuss how we can create a high-end virtual experience for your organisation and design it to your needs.
Do you think we left anything out about how virtual tours benefit corporate events and conferences? Do you use a virtual tour for your corporate events or conferences? Let us know in the comments section down below :)
Dimitri is the founder of Simply 360, which specialises in creating immersive, interactive and engaging 360 / VR virtual tours, AR integration and marketing consultancy. He has worked in the digital marketing industry for over 15 years and has a passion for creating virtual tours with a key focus in strategic implementation.
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