I was in the Hunter Valley recently for a wedding. While I was down there, I had conversations with people who had this impression that they could not use 360 content for social media and that it would be expensive. This inspired me to talk about 360 social media and budgets to show a different perspective.
360 Social Media & How It Can Work For You
I decided to try a different tactic for this months blog. As 360 technology has progressed and can record video from all angles, you can easily make traditional videos from them. With the smallest amount of time invested, you can create 360 social media content that is unique, engaging and can take your social media to new levels.
A Couple Of Simple Videos
All I did was take our smaller/portable 360 social media camera and make a little video. It took me a couple of takes and another 15 minutes to edit it. It was quick, simple and showcases that 360 content can be on multiple social media platforms BUT also used for traditional media.
Traditional Video For Social Media
Everyone knows that video on social media gets excellent views. This simple 2-minute video was taken using one of our 360 social media cameras. It is formatted to the popular social media 1 x 1 format. This format is primarily used and viewed on Facebook, YouTube, Instagram, Twitter, Linkedin, Google+, self-hosted on your website and so on. As you can see, we can do things that other video cameras can’t. For example, creating the ‘little planet effect which is what I used at the beginning and end of the video. It gives the impression that you are the entire world and it’s something different. This can only be done on a 360 camera because it takes the whole 360 video/photo and reshapes it in this unique way.
360 Video
The same video was also kept as its original 360 video format. These videos can be placed on popular sites such as Facebook, YouTube, Google+, Vimeo and self-hosted for your website and even used in VR for virtual tour content. With this video, you can see the content in its true form. You can even put on a VR headset and experience the video in the first person. What is great about 360 videos is that they have higher engagement and retention rate than traditional 360 videos. This is because they allow the viewer to explore the video while also watching it, which is something that traditional video cannot do. As mentioned in the video we can even live stream in 360 as well to give the first person 360 live experience!
But How Will 360 Social Media Work For Me?
The two simple videos above were just to give simple examples of videos created. The simple truth is that there are a whole host of examples. We even did a 360 Easter Egg Hunt for a client and made it a competition on Facebook with some fantastic results. You can also embed our virtual tours on Facebook as well.
What it boils down to is retention, engagement and share-ability which in turn generates massive brand awareness. 360 content is unique. It offers something that no other content on social media can do and that is the ability to explore. People do not just only look at a 360 photo/video but also explore it. Once they start looking around and discovering new things, it makes people want to keep looking around, again and again. Each time they do this they are creating a slightly new unique experience tailor-made just for them. Be sure to check out our blog about statistics on social media and 360 content.
Another interesting thing is that on all social media platforms that allow 360 content, they are VR compatible. This means that all your 360 content is automatically VR ready. You can allow your clients to get into VR with your 360 social content marketing. This is all done without the need for someone to specifically program apps and other software, which can be timely and costly. Using 360 social media can give you an additional edge over your competition and put you at the forefront of digital marketing.
Let’s Get The Ball Rolling!
This is just the tip of the iceberg. There is a lot more to 360 video than what we have seen here today. Contact us today and see how 360 content for your social media can add value, increase engagement and give your brand a unique perspective. Also yes I did realise afterwards that I said “little grapes grow up” but I thought I would keep it in ;) – #LittleGrapesGrowUp
Have you used 360 videos or 360 photography/360 photos for your business/social media? Are you considering using 360 for your social media? Let us know and join the discussion down below :)
Dimitri is the founder of Simply 360, which specialises in creating immersive, interactive and engaging 360 / VR virtual tours, AR integration and marketing consultancy. He has worked in the digital marketing industry for over 15 years and has a passion for creating virtual tours with a key focus in strategic implementation.
hello I love the header of your blog, it is a personal creation? Anthea Chuck Eldwun
Why yes it is, thanks :)
I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again
Hi Zumbru, glad you found us on Bing :)
Enjoyed every bit of your blog post.Really looking forward to read more. Cool.
Thank you for another informative blog. Where else could I get that type of information written in such an ideal way? I have got a project that I am just now working on, and I have been on the lookout for such information.
Thanks for sharing such a fastidious thought; post is fastidious, that’s why i have read it completely
I just like the helpful information you provide for your articles. I’ll bookmark your blog and check again here regularly.
I got good info from your blog
Hi! Do you use Twitter? I’d like to follow you if that would be okay. I’m absolutely enjoying your blog and look forward to new posts.
We used to post to Twitter / X but not anymore. That said if you click on the header of header of our website you can find us on our other social channels.
This article definitely sparked my interest in the potential of 360 content for social media! It would be great to see some real-world case studies showcasing how brands from different industries have successfully implemented 360 content in their campaigns. Concrete examples could be very helpful in visualizing how to leverage this technology for maximum impact.
We are actually working on a few as we speak!
This article on using 360 content for social media engagement really caught my eye! The concept of giving viewers control over their perspective aligns perfectly with the growing trend of interactive marketing experiences. I’ll definitely be back to read more in-depth, but I’m eager to explore how 360 content could be integrated into our social media strategy.
Hey Beye, you are more than welcome to book a consultation with us: https://simply360.com.au/contact-us/book-a-consultation/
This article offers a fresh perspective on using 360 content to engage social media audiences. The idea of placing viewers in control of their experience is particularly interesting. It could be a valuable tool for creating more immersive marketing campaigns!
The concept of using 360 content for social media engagement in this article is fascinating! It aligns perfectly with the current shift towards more interactive marketing experiences. I manage a social media team in a similar industry, and I’m curious to explore how 360 content could be leveraged to create more engaging campaigns for our audience.
This blog really highlights the potential of 360 content for social media engagement! The concept of giving viewers control over their perspective, like the example you mentioned with showcasing a restaurant layout, is particularly interesting. This could be a great way to stand out in a crowded social media landscape.
This article on using 360 content for social media engagement is really insightful! The idea of giving viewers control over their perspective, particularly when showcasing a product or service, is a fresh take on social media content.
This article brings up some interesting ideas for using 360 content to create a more interactive social media experience. It got me thinking about how 360 content could be used in other marketing campaigns as well. Have you considered its potential for product launches, virtual tours of event spaces?
You’re absolutely right – 360 content has a ton of potential beyond social media engagement. For product launches, 360 content is a great way to give viewers an immersive product experience, allowing them to explore every detail of the item virtually. This could be especially powerful for complex products or those with unique features.
This article offers a compelling perspective on using 360 content for social media engagement! The idea of transporting viewers directly into the experience aligns perfectly with the concept of immersive marketing. This could be a game-changer for brands looking to stand out on social media.
This article really highlights the potential of 360 content for social media engagement. The concept of giving viewers control over their perspective is interesting, and it could be a powerful tool for brands!
This article makes a great point about the potential of 360 content to create a more engaging social media experience! The idea of using 360 content to give viewers more control over what they see is interesting. This could be a great way to stand out on social media.