Have you ever seen those amazing photos that look like tiny planets? They are called 360 little planets, and they are created from 360-degree photos using a technique called stereographic projection. They are fun, beautiful and powerful tools for marketing and social content. In this blog, we will show you how 360 little planets can help you amplify your marketing game, whether you are a business, a large organisation, or a government department in Australia. You will learn what 360 little planets are and how to use them effectively for your social and marketing channels. Ready to explore a new world of possibilities? Let’s get started!
360 Little Planet – Skyrocket Your Marketing Game
What are 360 little planets
360 little planets are visually stunning images that resemble miniature planets. They are created by taking a 360-degree photo and applying stereographic projection. This technique transforms the photo into a circular shape, creating the illusion of a small planet. The resulting image showcases the entire scene uniquely and captivatingly, making it stand out and grab attention.
We use little plant images all the time
At Simply 360, we use little planets all the time on our website (page/blog thumbnails), our social content across all our channels as well as for general art and backgrounds. Check out this amazing 360 tiny planet taken from a drone from one of our projects.
Also, we use the same technology for our client’s social and marketing (including video) via a consultation. Check out this LinkedIn post featuring a little planet of the Voco Kirkton Team.
Benefits of Little Planets
360 little planets offer several advantages for marketing and social content. Firstly, they are visually appealing and attention-grabbing. Their unique circular shape and distorted perspective make them stand out from traditional photos and videos. This visual distinctiveness can help capture the viewer’s attention and increase engagement with your content.
Interactive and Immersive Experience
Additionally, 360 little planets are interactive and immersive. Viewers can explore the scene from different angles and perspectives by simply dragging or swiping their screen. This interactive element adds an engaging and interactive experience for your audience, keeping them interested and involved with your content.
Versatility and Creativity in Storytelling
Furthermore, little planets are versatile and creative. They provide a unique canvas for storytelling, allowing you to convey a message, showcase a product or location, or express a particular mood. The circular shape and distorted perspective can be used creatively to enhance the narrative or emphasise certain elements of the scene, making your content more impactful and memorable.
Fun Fact: In a lot of the virtual tours we create here at Simply 360, a lot of them start up with the little planet effect to give that flying-in effect and to show it’s a 360 tour and not just a picture.
How to Use 360 Little Planets for Marketing and Social Content
360 Little Planets are a powerful tool that can elevate your marketing and social content to new heights. By using this innovative format effectively, you can capture attention, tell engaging stories, and foster deeper connections with your audience. Here are some valuable tips on how to make the most of 360 Little Planets for your marketing and social channels.
Understand Your Audience for Tailored Content
Firstly, it’s essential to understand your audience and their preferences. Tailor your 360 Little Planets to resonate with your target demographic, taking into consideration their interests, behaviours, and consumption habits. This will ensure that your content is relevant and meaningful, increasing the likelihood of engagement and shares.
Platform-specific Adaptation for Maximum Impact
Next, consider the context in which you’ll share your 360 little planets. Each social media platform has unique features and requirements, so adapting your content is crucial. For example, on Instagram, focus on creating visually striking and attention-grabbing thumbnails. Consider utilising the autoplay feature on Facebook to intrigue viewers as they scroll through their feeds. By understanding the nuances of each platform, you can optimise your content for maximum impact.
Harness the Power of Storytelling in 360 Little Planets
Incorporating storytelling into your 360 Little Planets can be a game-changer. Use this format to take your audience on a virtual journey, immersing them in an experience that resonates with your brand or message. Whether it’s showcasing a product in action, bringing a location to life, or telling a narrative, the key is to evoke emotions and create a lasting impression. This storytelling approach can evoke curiosity and encourage viewers to share your content with others.
Amplify Reach Through Collaborative Partnerships
Lastly, don’t underestimate the power of collaboration. Partnering with influencers, other brands, or even your customers can help extend the reach of your 360 little planets. Collaborations can amplify your content’s visibility, tap into new audiences, and create a buzz around your brand. By working together, you can leverage the strengths and networks of others to create a win-win situation.
Above is a great example of utilising 360 little planet technology for an intro video for the comedy show Studio C.
Exploring Measurement and Analytics for 360 Little Planet Content
In the dynamic landscape of digital marketing, measurement and analytics have emerged as indispensable tools for success. As businesses strive to optimise their strategies and deliver meaningful results, the importance of understanding the performance and impact of marketing efforts cannot be overstated. In this blog post, we delve deep into the realm of measurement and analytics, exploring how these powerful tools can unlock valuable insights for businesses utilising 360 little planet content. From tracking engagement levels and reach to analysing audience behaviour, measurement and analytics offer a comprehensive view of the effectiveness of 360 little planet campaigns.
Advanced Analytics Tools
When it comes to measurement and analytics for 360 little planet content, it goes beyond surface-level metrics such as views and likes. Instead, the focus lies in understanding the true impact on user behaviour and engagement. Through advanced analytics platforms and tools, businesses can delve into the intricacies of user interactions, capturing valuable data points like heatmaps, click-through rates, and conversion tracking. With these metrics at hand, businesses gain valuable insights into user behaviour patterns, identify areas for improvement, and fine-tune their 360 little planet content to maximise engagement and conversions. By leveraging the power of measurement and analytics, businesses can make data-driven decisions, optimise their marketing campaigns, and ultimately achieve better results with their 360 little planet content.
Fine-Tuning Strategies
Effective measurement and analytics have become key pillars of successful marketing strategies in today’s data-driven era. Whether you’re a small business owner or a marketing professional, understanding how to harness the potential of measurement and analytics is essential. It empowers businesses to stay ahead of the curve, make informed decisions, and maximise the impact of their 360 little planet content. With actionable insights, step-by-step guidance, and practical tips, this blog post aims to equip readers with the knowledge they need to navigate the intricacies of measurement and analytics in the context of 360 little planet marketing. Stay tuned as we unlock the true power of measurement and analytics in driving success for your 360 little planet endeavours.
Little Planets come from big ideas
360 Little Planets offer a unique and immersive way to engage audiences and tell stories. By adapting your content to the specific features and requirements of each social media platform, you can optimize your reach and impact. Incorporating storytelling into your 360 Little Planets can create a lasting impression and encourage viewers to share your content.
Are you a business or organisation looking to create unique and original content and find little plants interesting and engaging? Contact us on 02 9674 9090, schedule a consultation, or fill out the form on this page to start a conversation for your virtual tour. Happy to discuss how we can create high-end 360 content and imagery for your organisation and design it to your needs across all channels.
Did we leave anything out about little planets? Do you have a favourite little planet on our website? Leave a comment down below and let us know in the comments section :)
Dimitri is the founder of Simply 360, which specialises in creating immersive, interactive and engaging 360 / VR virtual tours, AR integration and marketing consultancy. He has worked in the digital marketing industry for over 15 years and has a passion for creating virtual tours with a key focus in strategic implementation.
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