When it comes to digital marketing, there’s no doubt that virtual reality (VR) and virtual tours are becoming increasingly popular. With the ability to immerse users in a new environment, these tools have the potential to engage customers on an entirely new level. Simply put, a VR tour is a virtual reality experience that allows users to explore a new location or product in depth. Whereas a VR experience can be used for entertainment or education, a virtual tour can be used as a marketing tool to sell products or services.
Both technologies have their own advantages and disadvantages, but when used together, they create an incredibly immersive experience. As these technologies continue to evolve, we can only imagine the possibilities for using VR and virtual tours to market your business. So let’s go a little more in-depth.
Virtual Reality & Virtual Tours – A Perfect Combination
What Is Virtual Reality / VR
Virtual reality is a technology that allows people to experience a simulated environment, often using special glasses or goggles. The environment can be either 3D or 2D and can include props such as chairs, tables, and other objects. Virtual Reality environments can be used for various purposes, including entertainment, education, medical training, and product testing.
What Is A 360 Virtual Tour
A 360 virtual tour is a type of virtual experience that places the viewer in a photographed 360 panoramic scene, allowing them to see all sides of the scene. This gives the viewer a more immersive experience than other types of virtual reality. 360 virtual tours are often used in businesses or marketing contexts, as they allow potential customers/potential clients to see a location/facility from every angle.
How Virtual Reality And Virtual Tours Work Together
Virtual reality and virtual tours work together by providing an immersive experience for a visitor. Virtual reality can work alongside virtual tours that allow visitors to experience a specific location in a way that is more immersive than traditional tours. This can be helpful for places that are difficult or expensive to visit in person, such as remote locations and factories that are generally off access to the public. In addition, by providing a 360-degree view of the location, virtual reality can help visitors understand the site’s layout and features quickly and easily.
Help Visitors Learn More About A Specific Location/Building/Facility
Virtual reality can be a great way to help visitors learn more about a specific location or attraction. For example, you could create a VR tour of a museum/gallery that includes information about the history and collection of the museum. Additionally, VR can be used to create experiences for attractions like amusement parks or ski resorts. By immersing visitors in an exciting new world, VR can encourage them to return again and again!
Provide An Overview Of A Complex Location
Virtual reality technology has been used in a variety of industries to create simulations of different locations. These simulations can be used for training purposes or to help people experience a location firsthand without having to visit it in person. One example is the VR game Skyrim, which allows players to explore the fictional province of Skyrim.
Help With Company-Based Training
VR can be an effective way to help company-based training and development. For example, you could create a VR simulation of a customer service scenario to improve customer interactions. Additionally, VR can be used to help employees learn new skills or procedures in an environment that is more realistic than traditional training courses. By immersing employees in new and challenging situations, VR can help them develop their skills more effectively!
Create Higher-Level Customer Engagement And Experience
Allow customers to experience a product or service in a new and exciting way. With VR, companies can create immersive environments that let customers try out products before they buy them or even step inside a restaurant to get a feel for the atmosphere. This can be especially helpful for businesses with high-value products or services that might be difficult to explain in words.
Create a more interactive experience for customers. With virtual tours, businesses can create walkthroughs that allow customers to explore every nook and cranny of a product or service. This can be especially helpful for companies with complex products or services that are difficult to explain in words.
Showcase Your Products And Services In A More Immersive Way
Enable businesses to market their products and services more dynamically. With VR, businesses can create 360-degree videos that let customers explore their surroundings from any angle. This can be particularly helpful for companies with multiple locations or products that need to be marketed in different ways.
An Excellent Solution For Schools
Virtual reality, in conjunction with virtual tours, has the potential to be an excellent solution for schools/education. It can provide an immersive experience for students, helping to improve their understanding of different subjects. Additionally, it can help to enhance communication and collaboration skills.
Fun Fact: Kinross Wolario School asked us to create a virtual tour for their school. Together with their marketing team, we created an immersive virtual tour with a VR focus. Read more about the Kinross Wolaroi School virtual tour.
Double click in the virtual tour to make it go fullscreen, or click here
Create Powerful Customer Testimonials.
One of the best ways to generate word-of-mouth marketing is through customer testimonials. By allowing customers to share their experiences with VR and tours, businesses can build up a robust network of advocates who will sing their praises whenever the opportunity arises!
Increased Social Engagement
Drive traffic from social media platforms like Facebook, Twitter and LinkedIn. With so many people using social media every day, it’s easy for businesses to drive traffic from these platforms directly into their VR or tour websites. In addition, by including links to your website within your VR or tour content, you can increase the chances that users will click through and visit your site later on down the road!
Virtual Reality And Virtual Tours – Bringing Reality To The Digital World Together
Virtual reality is a fantastic technology revolutionising how we interact with the world. It allows us to experience things in a completely different way, and it can be used for a variety of purposes. One of the most popular applications of virtual reality is virtual tours. They are an excellent way for businesses to promote their products and services and can also be used for educational purposes. Virtual reality is an exciting technology with a lot of potential and is becoming even more popular.
Are you looking to create a virtual tour with a virtual reality/VR focus? Contact us on 02 9674 9090, schedule a consultation, or fill out the form on this page to start a conversation for your VR tour. Happy to discuss how we can create a high-end virtual experience designed to focus on your needs.
Have you ever experienced a virtual tour in virtual reality/VR? What did you think when you experienced it? Let us know in the comments section and share your thoughts? 🙂
Dimitri is the founder of Simply 360, which specialises in creating immersive, interactive and engaging 360 / VR virtual tours, AR integration and marketing consultancy. He has worked in the digital marketing industry for over 15 years and has a passion for creating virtual tours with a key focus in strategic implementation.