Project Description
DISSH Armadale – Virtual Experience
Double-click on the virtual tour for the DISSH Armadale virtual experience to make it go fullscreen, or click here.
The Brief – Virtual Experience
Following the success of their Autumn Winter Vol. 24 release, the DISSH team reached out as they prepared to open their latest boutique in Armadale, Victoria. Each store is designed to reflect the brand’s elevated aesthetic, and their goal was to translate the boutique’s refined atmosphere into a digital experience that felt just as immersive and aspirational as stepping inside.
Rather than a traditional store walkthrough, DISSH envisioned a curated virtual experience that would allow customers to explore the space while appreciating the store’s design, atmosphere, and carefully styled displays. Our task was to bring this vision to life, creating an experience that complemented their brand identity and felt just as polished and aspirational as their in-store and online presence.
You can read more about their new Armadale High Street location here: dissh.com.au/blogs/news/behind-the-build-high-street-armadale/
What We Loved About This Project
Capturing DISSH Armadale in the early hours before the official launch provided a unique opportunity to experience the brand’s sophistication and style firsthand. Capturing the boutique in its pristine, pre-launch state allowed us to fully appreciate the artistry and meticulous detail behind every design choice. The stunning oculus light in the changeroom stood out as a beautifully designed feature, adding to the modern and refined aesthetic of the space. Every aspect of the store, from the carefully curated displays to the seamless blend of textures and lighting, reflected the brand’s commitment to quality and design.
As we shot outside the new Armadale location, we noticed something interesting—local residents were stopping in their tracks to take photos of the new store, even before it had officially opened. There was a sense of curiosity and anticipation surrounding the boutique, proving that when a brand makes an impact, it captures attention before the doors even open. This organic engagement was a testament to DISSH’s strong presence and influence, reinforcing how much their brand resonates with their audience.
This project wasn’t just about capturing a physical space—it was about translating the emotion and experience of being in a DISSH boutique into an engaging, digital-first format. Seeing it all come together in a 360 virtual experience was incredibly rewarding, and we’re proud to have helped bring this vision to life.
About The Client
DISSH is an Australian fashion brand that celebrates women’s ownership, leadership, and empowerment. With a strong commitment to modern sophistication and timeless design, DISSH has redefined effortless luxury, transforming high-quality natural fibres into bold yet relaxed silhouettes that seamlessly transition between life’s key moments. Their collections balance the contemporary edge with refined simplicity, creating pieces that feel both current and enduring.
Rooted in thoughtful design and sustainability, every garment is crafted with attention to detail, versatility, and longevity, ensuring that each collection reflects the changing seasons while maintaining a timeless presence in women’s wardrobes. The brand’s signature aesthetic speaks to those who value confidence, individuality, and an elevated sense of style, with carefully curated designs that exude effortless elegance.
Under the leadership of Lucy Henry-Hicks, who became Director in 2020, DISSH has evolved into a globally recognised brand. With a background in fashion retail and a deep understanding of brand evolution, Lucy has led the brand through a period of dynamic transformation. Under her leadership, DISSH has expanded globally, redefined its design and production processes, and cultivated an engaged and diverse online community that continues to shape the future of fashion.
For more information about DISSH, please visit dissh.com.au.
Interested in Creating a Virtual Experience for Your Brand?
A 360 virtual experience allows customers to explore your boutique, showroom, or retail space anytime, anywhere. Whether you’re launching a new store, unveiling a collection, or creating an immersive brand experience, Simply 360 can bring your vision to life.
We’d love to collaborate if your brand is looking for a high-quality, interactive virtual tour. Please fill out the form on this page or call us at 02 9674 9090.
