A hotel/resort can host many features and facilities over a large area. A virtual tour can showcase an entire hotel and let potential clients know what is available in a simple-to-understand environment with everything at their fingertips. Today we will explore what a hotel virtual tour is and how they benefit hotels to lead to more people booking accommodation and venue functions.
Hotel Virtual Tour: The High-End Digital Marketing Solution
Hotels An Resorts Have A Lot To Offer
Hotels are typically known for their excellent service and amenities, but what else do they offer? For example, some hotels may have a spa, restaurant, pool or other venue spaces. These additional features can make a hotel an even more appealing option for guests.
The hotel industry is constantly evolving to keep up with guests’ needs. As a result, some hotels may have venues or function spaces available for hire for events. This could be used for various occasions such as corporate meetings, weddings, and other special occasions. In addition, hiring a venue or function space can make planning and hosting an event much easier and less stressful.
Double-click on the virtual tour for Rydges Resort Hunter Valley to make it go fullscreen, or click here
Promoting your resort/hotel with a high-end virtual tour
A virtual tour is a great way to promote your resort or hotel. They allow potential guests to get a 360-degree look at the hotel resort and learn about its features. It can be used as an advertising tool to draw in visitors or as a way to promote other features such as the pool, function venue spaces, restaurants and more.
In addition, hotel virtual tours can be customised to show specific areas in more detail than others. This makes it an excellent way to give context to particular areas of the hotel and show off its features in an engaging way.
Promote On-site Facilities, Services And accommodation
A hotel virtual tour can help promote on-site facilities, services and accommodation. A well-made virtual tour can help visitors understand the features of a property and provide insights into how guests might use the facilities and services. Additionally, a virtual tour can be used to generate interest in booking a stay at the hotel. By showing off the features of the property in an engaging way, virtual tours can help guests make an informed decision about whether to stay at a hotel and know what facilities are available.
Engaging With Potential Hotel Guests
A well-made hotel virtual tour will engage potential hotel guests. It can provide a comprehensive overview of the hotel and highlight specific features that might appeal to them. This can help generate interest in booking a stay at the hotel/resort or learn more about it before deciding. Additionally, a virtual tour can answer any questions guests may have. Finally, by providing clear and concise information, a virtual tour can help guests to make an informed decision about their stay.
Showcase on-site Facilities at a hotel
Virtual tours are a great way to showcase on-site facilities at a hotel. They can be used as marketing tools to show potential guests around the property, or to give guests an overview of what the hotel has to offer. Virtual tours can be customised to fit any need, and they’re becoming increasingly popular to attract potential guests.
Promote Venue Spaces for Events at a hotel
Virtual tours can also be used to promote venue spaces for events at a hotel. In addition, they can be used as marketing tools to show potential guests around the property or to give guests an overview of what the hotel has to offer. Virtual tours can be customised to fit any need, and they’re becoming increasingly popular to attract potential guests.
Show Lesser Known Aspects Of A Hotel
A virtual tour can give specific information about a hotel that may have hidden/lesser-known features/offerings. In addition, it can provide an in-depth look at the building, its history, and what amenities are available. This can help prospective guests decide if a visit to the hotel is worth their time.
Live Guided Virtual Tour
A live guided virtual tour is a feature available inside a 360 virtual tour and is excellent for hotels and resorts. It lets people explore your location with an agent to speak to them as though you are right in from of them on-site in real-time. The best way to think of it is having a Zoom / Skype or Google Meet inside a virtual tour.
The Live Guided Tour feature can be used for 1-on-1 meetings and group presentations where the agent can curate the experience and guide people through the virtual tour. In addition, it is excellent for the concierge, business development managers and event managers to use as a sales and navigation tool to help close events booking and generate income without leaving your desk.
Click on the video above to learn more about live guided virtual tours, or click here.
Hotel Virtual Tour: Case Study
The Rydges Resort Hunter Valley marketing team approached us with the vision of creating two virtual tours with separate sales and marketing focuses. The tours needed to be easy to navigate so that users could explore the entire resort or quickly jump to specific sections of interest.
This would allow potential visitors to learn about the resort at their own pace while also making it easy to find the exact information they may be looking for. The virtual tour had to be designed according to their branding/style guides to give the look, feel and experience of the Rydges Resort Brand. Scroll up and see the virtual tour firsthand.
Conclusion – Hotel Virtual Tour, A High-End Solution
A Hotel Virtual Tour is an adaptive and self-guided experience that can be designed to be as broad or details as possible. Having one for any hotel or resort is a great asset as a long-term digital marketing strategy.
Are you a hotel or resort looking to create a virtual tour? Contact us on 02 9674 9090, schedule a consultation, or fill out the form on this page to start a conversation for your virtual tour. Happy to discuss how we can create a high-end virtual experience for your organisation, facility or multi-site location and design it to your needs.
Have you ever stayed at a hotel or resort with a virtual tour of its location? Do you think we left anything out regarding hotel virtual tour features and benefits? Let us know in the comments section down below :)
Dimitri is the founder of Simply 360, which specialises in creating immersive, interactive and engaging 360 / VR virtual tours, AR integration and marketing consultancy. He has worked in the digital marketing industry for over 15 years and has a passion for creating virtual tours with a key focus in strategic implementation.
Leave A Comment