One question we get all the time from our clients is “What is the difference between Google Street View Virtual Tour & 360 Virtual Tours”. While they can appear to be very similar, they are both very different products with very distinct advantages and strategies behind them. So why or when you would choose one over the other (and in some cases use both)? Let’s look at the two options and break it down and look at a case study:
Differences Between Google Street View Virtual Tour & 360 Virtual Tours
Google Street View Virtual Tour
The primary advantage of a Google Street View Virtual Tour is that it lives on Googles (Specifically Google Maps). We will take the photos, upload and link to your Google My Business profile.
Your clients / potential customers will be able to use Google Maps to see inside your premises. Google Street View tour shows your clients exactly where you are. It displays your business in a visual way that engages clients online and also helps people find you when looking for a location. The other advantage is you will be seen and rank higher in Google Maps. Google Conducted a Street View Study and the findings for businesses with 360 Street View Virtual Tours found:
- When searching for businesses, consumers use mapping products 44% of the time
- Listings with photos and a virtual tour are twice as likely to generate interest
- On average, 41% of these place searches result in an on-site visit
Additionally, the independent Ipsos MediaCT Study found:
- 94% more likely to be viewed as reputable
- More likely to be used than businesses without a listing.
- 29% more likely to motivate consumers to consider purchasing goods or services from them
- Google virtual tours influence a 16% growth in Google Search and Maps appearances.
- There is a 12% increase in engagement with Map listings that have a Google Street View tour.
The benefit to your digital marketing is obvious; increased visibility, interactivity and a customised online presence.
Simply 360 is an officially trusted and verified Google Street View trusted photographer and has been for many years.
Case Study: Rebound Health
Rebound Health opened a new location in Harbord Diggers. The main challenge was to show people where they were located in the RSL and how to be found. By having their listing in Google Maps but also embedding the tour on their Page, the map ranking increased but also clients found them much easier.
360 Virtual Tours
While 360 Virtual Tours use the same panoramic images as Google Street View Virtual Tours, 360 Virtual Tours are used with a very different strategy in mind. In short, you can add content-rich information into a 360 Virtual Tour all while keeping in line with your companies brand and design. This can be linked to your site, with call-to-actions from within the virtual tour, add your companies specifics fonts, videos and traditional images.
The advantages of this mean you can give a feature-rich experience to the viewer, explain information to them in a way that helps them learn as though they are on site. Additionally, 360 Virtual Tours can become excellent sales and marketing tools for many brick and mortar business. Embedding these tours on your side increase page view time which is excellent for SEO. Some key stats are:
- Among 18-34-year-olds, prospects are 130% more likely to book based on a virtual tour.
- Interactive Virtual tours keep people looking at a website 5 to 10 times longer, which is excellent for SEO.
- Those who view a listing with a virtual tour are twice as likely to be interested in booking a reservation there.
The other advantage of a 360 Virtual Tour is that they make excellent sales and marketing tools to send to prospective clients, can be used at expos and bring your venue with you through the tour plus all our tours are VR headset compatible (as standard). This means you can literally take your venue anywhere. Additionally, you can very easily make a Google Street View Virtual Tour from a 360 Virtual Tour. This means you can have the advantage of both worlds.
Case Study: Gang Gang Gallery
The Gang Gang Gallery in Ligthow was looking for a new way to interactivity showcase their artwork to their patrons. They wanted a tour that listed all their artworks, contact information, integration of high res artwork imagery. All this was in mind while set to their brands look and feel, which included their selection of ambient music. This helped them engage with their customers (near and far) to give a warm and inviting gallery experience all while creating great content on social media.
When to use both Google Street View and 360 Virtual Tours for your business
Case Study: mySpa Sydney
MySpa Sydney located in Castle Hill, has been around for over a decade. The challenge they faced was two-fold. Firstly their physical location can be a little hard to find so by hanging a Google Street View Tour people found them much easier on Google Maps, which also help their map ranking. Additional, they decided to create an interactive virtual tour. By having people walk and interact through their showroom, people can see their products as though they were in the showroom, have their questions answered and contact and engage with the sales staff directly.
Both Help In Their Own Way.
Both Google Tours and 360 Virtual Tours have their place. Utilising either one or the other (and in many cases both) help with boosting your businesses presence online, help with SEO, helps customers find and engage with you faster and easier than ever before. If you are interested contact us today by phone or on the form on this page.
Before you read this blog what did you think the differences between google street view virtual tour & 360 virtual tours were? Are you thinking of having a Google Maps Virtual Tour or a 360 Virtual Tour ? Are you looking at having both? Join the discussion below and leave a comment 🙂