Project Description
ARB Penrith & Thornleigh – Google Maps Virtual Tours
Double-click the map above to explore ARB Penrith in full-screen, or click here.
The Brief
The teams at ARB Penrith and ARB Thornleigh wanted to refresh their Google Maps virtual tours to showcase their newly renovated stores and give customers a realistic preview of the updated look and layout. Both stores underwent significant upgrades and wanted their online presence to reflect that transformation, allowing potential visitors to see what had changed before arriving.
The Penrith shoot was completed first, capturing the showroom’s new fit-out and product displays. A few months later, the Thornleigh team finalised their renovation, and we returned to produce a matching Google Maps virtual tour for that location. Coordinating across both stores helped ensure the tours felt consistent in presentation and quality. Each shoot took place early on a Saturday morning before opening hours to make sure the stores looked their best, free of foot traffic and daily business activity.
We captured detailed interior 360° panoramas as well as external angles from the driveway and car park approaches. These exterior perspectives help customers easily identify the right entrances while browsing on Google Maps. Together, the refreshed tours offer a professional, up-to-date view that aligns with ARB’s retail standards and enhances their visibility to both existing and new customers searching online.
Double-click the map above to explore ARB Thornleigh in full-screen, or click here.
What We Loved About This Project
Working with both store teams provided an excellent opportunity to showcase ARB’s new retail environments in their best light. The timing of each shoot meant we were able to highlight the clean lines, organised layouts, and updated branding introduced during the renovations. Capturing both locations under similar lighting conditions ensured visual consistency and created a unified look across the brand’s Sydney presence.
We especially appreciated the chance to feature the exterior approaches at each store—something that not only makes the Google Maps tours more practical for visitors but also helps people visually connect to the familiar experience of pulling into an ARB driveway. Each finished tour now delivers a smooth, navigable experience that mirrors the in-store feel and proudly represents ARB’s commitment to quality and presentation.
About the Client
ARB 4×4 is a leading Australian 4×4 accessories brand specialising in high-quality, durable equipment for off-road and touring vehicles. Their extensive product range includes bull bars, canopies, suspension systems, protection gear, roof racks, lighting, and touring accessories—each engineered to perform in the toughest Australian conditions. Founded in Melbourne in 1975, ARB 4×4 has grown into a globally recognised company with a strong reputation for innovation, reliability, and superior build quality. Their network now spans hundreds of stores and distributors across Australia and around the world.
Each ARB store combines expert product knowledge with hands-on service, catering to four-wheel drivers, outdoor adventurers, and trade professionals alike. The showrooms are designed to inspire exploration, with fully equipped display vehicles and detailed demonstrations that help customers visualise their next off-road setup. From weekend touring to serious outback travel, ARB provides gear that’s tested, trusted, and supported by local expertise.
With stores in Penrith and Thornleigh, ARB continues to serve the Greater Sydney region with a focus on craftsmanship, customer education, and long-term reliability. Their teams are known for offering personalised advice and guiding customers toward the right equipment for their needs—whether it’s a single upgrade or a full vehicle fit-out. Across every store, the goal remains the same: to deliver products that perform, backed by service that customers can depend on for years to come.
For more information on ARB and their full product range, please visit arb.com.au.
Do you want to showcase your showroom, workshop, or new upgrades through a Google tour? Thinking about letting potential customers preview your space online before they visit? To discuss your project, send us an enquiry, email us, or give us a call.
